Step 01
Visual flow builder
Multi-step conversations built on a visual canvas with drag-to-reorder and live preview. Steps cover choice, multi-select, text, email, phone, and the scheduler.
turns your forms into conversations. Design lead capture flows visually, deploy them anywhere, and start qualifying prospects on autopilot.
No coding required.
Build your conversation. Watch how customers move through it. Keep the version that wins.
Design flows on a visual canvas, greet your customers with a welcome hub, follow every session to where it stalls, and A/B test what converts. One script tag puts it on your site.
Step 02
The welcome hub & scheduler
Magnets open on a welcome message and a CTA bar: Book, Chat, Call, Email, Support. Each is opt-in, and Book opens a day/time picker right in the panel.
Step 03
The lead inbox
Every completed conversation lands here with the full answer set attached. Work leads through a status pipeline, open any lead for its answers and campaign source, and export everything to CSV in one click.
Step 04
Journeys & funnel analytics
Every session is tracked (completed, in progress, or abandoned) with step-by-step timelines. The funnel shows opens, engaged, and completed per magnet.
Step 05
A/B testing
Two variants per magnet, split consistently per visitor. Compare conversion with statistical confidence and declare the winner in one click.
Step 06
One-line install
One script tag delivers the magnet, its appearance, and its flows. Works anywhere a script tag works: WordPress, Shopify, custom sites, GTM.
1 / 6
Integrations
Wired into the tools you're already using.
Ad platforms hand Magnet the click. Magnet hands your CRM a qualified lead. Automations run everything in between.
Ad platforms
Google Ads
Microsoft Ads
Meta Ads
In: campaigns, clicks, spend. UTM and ad click IDs are captured on every lead today; live ad platform sync is on the roadmap.
Magnet
where clicks become qualified leads
CRMs
HubSpot
Salesforce
Zoho
Out: qualified, attributed leads. CSV export ships today; native CRM sync is on the roadmap.
Automations
Zapier
Webhooks
Tap the stream upstream or downstream: trigger on new leads, enrich before the handoff. A public API and webhooks are on the roadmap.
01
B2B SaaS
Your pricing page visitor is interested. Don't lose them to a form.
A SaaS demo booking flow asks two or three qualifying questions, then drops the visitor straight into the scheduler. No form fields, no friction. The visitor picks a time and your sales team gets a qualified lead before the call even starts.
See how SaaS teams use Magnet →apex-analytics.com/pricing
Also in B2B SaaS: PingcrestBrightshiftLedgerpine
warnerreed.law
Also in Professional Services: Cornerstone Heating & AirLakeside DentalMeridian Tax & Advisory
02
Professional Services
Turn your contact page into an intake process that qualifies before you pick up the phone.
A consultation request flow walks the prospect through what they need, collects context your team would ask for anyway, and captures their preferred meeting time. By the time you sit down, you already know what they want.
See how service firms use Magnet →03
B2B Lead Gen
Stop asking for name, email, company, phone, role, budget, timeline. Just have a conversation.
A qualification flow collects the same information in half the time because each question builds on the last. Every completed conversation lands in your lead inbox with the answers attached. The prospect doesn't feel like they're filling out a form because they're not.
See how lead gen teams use Magnet →peakiron.co
Also in B2B Lead Gen: Alderpoint Risk PartnersVector FreightHeliograph Solar
Display formats
One magnet. Four ways onto the page.
Same flows, same lead inbox, same one-line install. Pick the shape that fits the page.
01
Chat bubble
The corner launcher every visitor recognizes. It waits until the trigger you set, then opens on your welcome hub with every channel you staff.
See it live on Cornerstone Heating & Air →02
Pop-up
A modal that takes the center of the screen at the moment you choose, like exit intent or eight seconds in. One question, full attention, no form.
See it live on Lakeside Dental →03
Slide-out panel
A full-height panel that slides in from the right edge, over the page. Room for a real intake without sending anyone to a contact form.
See it live on Vector Freight →04
Inline embed
Part of the page itself, right where the form used to be. Always open, no launcher, no overlay. The conversation is the section.
See it live on Brightshift →What people build
Flows, the welcome hub, triggers, and the scheduler: the same parts, combined four different ways.
Book an estimate
A short flow asks what the job is, then opens the scheduler. The lead arrives with a preferred day and time already on it.
Qualify before the call
Choice and text steps collect the context you'd ask for anyway. The first call starts with answers, not introductions.
Support intake
The Support button on the hub runs its own flow. Multi-select steps sort the request before it reaches you.
Exit-intent save
A trigger opens the magnet as the visitor leaves. One question is easier to answer than a form is to finish.
Why it converts
Abandoned isn't invisible
Every session becomes a journey, whether it was completed, left mid-way, or abandoned at the first step. You see exactly where each visitor stopped and which question costs you leads.
A time, not a callback
Book opens a day/time picker inside the panel. The lead arrives with the visitor's preferred slot on it, not a note that says "we'll call you."
The winner goes live
A/B tests split visitors consistently and score each variant's conversion. Declare a winner and that variant becomes the live config in one click.
Run an agency? See how agencies use Magnet.
Put a conversation where your form is.
Create a magnet, paste one script tag, and watch the first journeys come in.