Introduction
What Mach Five Magnet is and how the pieces fit together.
What is Mach Five Magnet?
Mach Five Magnet is conversational lead capture for your website. Instead of a static form, you embed a magnet: a chat bubble, slide-in panel, pop-up modal, or inline card that greets the visitor, offers them a channel, and walks them through a short guided conversation. When they finish, you get a lead: every answer, plus the campaign that brought them.
You build and manage magnets in the Mach Five Magnet app. The only code that touches your site is one script tag.
How it works
- Create a magnet in the app: name it, list your domain, pick a display format, set your colors.
- Shape the conversation: write the welcome message, turn on the CTAs you can staff (Book, Chat, Call, Email, Support), and build the flow step by step in the flow builder.
- Embed it: copy the snippet from the magnet card and paste it before
</body>. Appearance and flows are delivered with the script, so changes you save in the app reach your site on the next page load. - Measure: watch journeys and the completion funnel on the dashboard, work leads in the inbox, and A/B test what visitors see first.
Key capabilities
| Capability | What it does |
|---|---|
| Magnets | Embeddable conversational lead-capture widgets. One per display format per page. |
| Four display formats | Chat bubble, slide-in panel, pop-up modal, inline embed. |
| One-line install | A single <script> tag; appearance and flows are delivered with it. A per-magnet domain allow-list controls where it loads. |
| The welcome hub | The magnet opens on a welcome message plus a persistent CTA bar (Book, Chat, Call, Email, Support). Each button is opt-in and routes to its own in-panel experience. |
| The scheduler | Book opens an in-panel day/time picker; the visitor’s preferred slot is captured on the lead. |
| Flows + the flow builder | Multi-step guided conversations (choice, multi-select, text, email, phone, message, and scheduler steps) built on a visual canvas with drag-to-reorder and live preview. Book, Chat, and Support can each run their own flow. |
| Auto-open triggers | On load, after 8 seconds, at 80% scroll, on exit intent. |
| Lead inbox | Every completed conversation becomes a lead: status pipeline, detail drawer, CRM sync, CSV export. |
| Journeys | Every session tracked (completed, in progress, abandoned) with step-position progress and a per-journey timeline. |
| Funnel analytics | Opened, engaged, completed, plus CTA usage and the opens/leads trend, per magnet and overall. |
| A/B testing | Two variants per magnet, served consistently per visitor, with per-variant conversion, statistical confidence, and one-click Declare Winner. |
| Campaign attribution | UTM parameters and Google Ads click IDs captured on every lead; leads-by-campaign reporting. |
| Ad performance | Ad spend and magnet leads on one timeline, with cost per lead. |
| Teams & workspaces | Multi-user workspaces with owner, admin, member, and viewer roles. |
| Theming | Brand color, light/dark/auto theme, logo, and welcome copy, per magnet. |
Where to go next
- Quickstart: signup to a live magnet in about five minutes
- Concepts: magnets, the welcome hub, flows, journeys, and A/B testing in depth
- Integrations & data: how the embed works and how to get your data out