Starter
For side projects and early prototypes
$0 / forever
- 50,000 events per month
- 3 seats included
- 3 months data retention
- Funnels, retention, and adoption reports
- JavaScript, iOS, and Android SDKs
Growth
For products finding and scaling traction
$149 / month
- 2M events per month, then $10 per 100k
- 15 seats included
- 24 months data retention
- Cohort exports and saved audiences
- Warehouse sync, hourly
- Priority support, 4 hour response
Enterprise
For platforms with serious volume
Custom
- Volume pricing from 20M events per month
- Unlimited seats
- Custom retention, up to 7 years
- SSO, SCIM, and audit logs
- Dedicated ingestion cluster and 99.99% SLA
- Named solutions engineer
Compare plans
The differences that matter, side by side.
| What you get | Starter | Growth | Enterprise |
|---|---|---|---|
| Events per month | 50,000 | 2M included | 20M and up |
| Seats | 3 | 15 | Unlimited |
| Data retention | 3 months | 24 months | Up to 7 years |
| Funnels and retention cohorts | Included | Included | Included |
| Warehouse sync | Daily | Hourly | Streaming |
| SSO and SCIM | No | SSO only | Included |
| Support | Community | Priority, 4 hr | Dedicated engineer |
| Uptime SLA | Best effort | 99.9% | 99.99% |
Your funnel is already telling you where revenue leaks
Apex connects every event to activation, retention, and dollars. Most teams find their first fixable drop-off within a week of connecting an SDK.
See plansActivation funnel, last 30 days
Signed up100%
Created a project68%
Sent first event41%
Activated29%
Pricing questions
The four we hear most.
What counts as an event?
Any tracked action your SDK sends: a page view, a click, a custom event, an identify call. Batched properties on a single action count as one event. We never bill for internal events like session heartbeats.
What happens if I go over my event limit?
Nothing breaks. On Starter we keep ingesting for 48 hours and email you; after that, new events queue until the next cycle. On Growth, overage is metered at $10 per 100k events and shows on your invoice line by line.
Can I switch plans mid-cycle?
Yes. Upgrades apply immediately and we prorate the difference to the day. Downgrades take effect at your next renewal so you never lose data you already paid to retain.
Do you charge for seats?
No. Each plan includes a seat allowance, and on Enterprise seats are unlimited. We think everyone on the team should see the numbers, so pricing follows your traffic instead.