B2B Lead Gen
Magnet for B2B Lead Gen
Replace long forms with conversations that qualify, route, and convert. Collect the same information in half the time.
Long forms kill conversion. Short forms miss context.
You know the tradeoff. A long form gets you qualified leads but tanks your conversion rate. A short form gets volume but buries your team in unqualified noise. Magnet eliminates the tradeoff.
A conversational flow collects the same information as a 10-field form, but each question builds on the last. It feels fast because it’s relevant. The prospect doesn’t think “I’m filling out a form.” They think “this company is paying attention.”
How lead gen teams use Magnet
Landing page qualification that replaces the static form below your hero. Ask about their challenge, their timeline, and their budget. Branch based on answers. Route high-intent leads to sales instantly and nurture the rest.
Gated content delivery that feels like a conversation, not a toll booth. “What topic are you most interested in?” leads to a relevant resource. The email capture happens naturally in the flow, not as a gate.
Multi-step lead scoring that tags responses in real time. A “50+ employees” answer gets a different score than “just me.” Your CRM receives a pre-scored lead with full context.
Connects with your stack
Native integrations with Salesforce and HubSpot. Webhook support for custom CRMs. Google Tag Manager compatibility for attribution tracking. Every response syncs in real time through Stream Sync Engage.
Ready to replace your forms?
Build your first flow in minutes. No credit card required.